Hi, I’m Shuyu — a China-born, New York-based multidisciplinary designer. I love bringing stories to life through motion, code, and interactive experiences. I believe in the power of design to spark social impact, shift perspectives, and bring people together.
Guimiao Week
We designed a community campaign that bridged the gap between residents and university students, fostering connections through shared experiences.
Denim Pollution
Denim Pollution is an ironic social campaign highlighting denim industry pollution by mimicking brand aesthetics.
New York Design Club
I enhanced NYDC’s social media presence by designing a series of motion graphic videos, organizing Instagram Highlights, and maintaining visual consistency in posts and Reels.
A Show of Reality
This is a research book about reality shows and reflection on how reality TV has shaped our lives.
Run Out
I developed an unwinnable 2D game based on the Shanghai lockdown experience, using interactive storytelling to confront players with harsh realities.
Prickly
Prickly is a speculative branding project for a desert botanical garden that challenges stereotypes by highlighting the inherent beauty and resilience of desert plants.
Dune
I designed this video to depict Paul Atreides' journey through collage as he struggles to escape his destiny intertwined with the sandworms of Arrakis.
Nü Fu Ma
We reimagined a classic Huangmei Opera story through modern collage animation, making the beloved narrative accessible to new audiences.
Tracy’s Family (coming soon)
I designed this card-based board game for my family to help us learn more about each other.