Shuyu Wang
↓ Works


Hi, I'm Shuyu, a China-born, New York-based multidisciplinary designer who brings stories to life through motion, code, and interactive experiences. I'm passionate about creating social impact through design – from games that challenge perspectives to animations and campaigns that connect communities and spark curiosity.












Guimiao Week

We designed a community campaign that bridged the gap between residents and university students, fostering connections through shared experiences.

Branding


Denim Pollution

Denim Pollution is an ironic social campaign highlighting denim industry pollution by mimicking brand aesthetics.

Campaign


New York Design Club

I enhanced NYDC’s social media presence by designing a series of motion graphic videos, organizing Instagram Highlights, and maintaining visual consistency in posts and Reels.

Motion Graphic






A Show of Reality

This is a research book about reality shows and reflection on how reality TV has shaped our lives.

Editorial Design


Run Out

I developed an unwinnable 2D game based on the Shanghai lockdown experience, using interactive storytelling to confront players with harsh realities.

Game Design


Prickly

Prickly is a speculative branding project for a desert botanical garden that challenges stereotypes by highlighting the inherent beauty and resilience of desert plants.

Branding






Dune

I designed this video to depict Paul Atreides' journey through collage as he struggles to escape his destiny intertwined with the sandworms of Arrakis.

Motion Graphic


Nü Fu Ma

We reimagined a classic Huangmei Opera story through modern collage animation, making the beloved narrative accessible to new audiences.

Motion Graphic


Tracy’s Family (coming soon)

I designed this card-based board game for my family to help us learn more about each other.

Game Design





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