GUIMIAO WEEK

Branding

Guimiao Week is a cultural event in the neighborhood next to Shenzhen University, offering a chance for curious local residents and university students to connect, play, and interact. It helps bridge the gap between the community and the younger generation while keeping the neighborhood vibrant.

In 2020, as local food shops were impacted by the pandemic, we launched the “Still the Same Taste” campaign to evoke memories of the community’s youthful spirit through food.