Prickly
Branding
What’s your impression of a desert botanical garden? Barren? Just shades of green?
Prickly is here to change that view. We focus on the “spike”—a symbol of desert plants’ incredible resilience. These spikes, designed to store water and fend off predators, represent the desert’s powerful vitality, which is at the core of our brand. But there’s more to the desert than meets the eye.
With brief yet vibrant blooms, desert plants display unexpected bursts of color. Prickly showcases the full beauty of the desert, revealing a landscape teeming with life and energy, far beyond the stereotypes.
